Digital Marketing Trouble

Marketing, and particularly online marketing, is a very specialist subject, and it is incredibly easy to get lost in all the advice available online and in books.   I just cannot believe how many individuals and firms are trying to teach you how to use Facebook and other social media to improve sales.
Well, I am definitely lagging behind in this area.  Despite having my professional profile on LinkedIn for years, I have never posted anything on Facebook - just did not see the point.  At LinkedIn you can get a job offer, but Facebook always seemed to be a waste of time.
Just when I thought it is time for me to get up to speed, one of the young designers told me: "Facebook is for old generation - we use Instagram".  On one hand, what a relief - I can just not bother with Facebook any more.  On the other hand, doesn't Facebook actually own Instagram, and at the end of the day this will be all one thing?

On a serious note, I have got some really good advice from a marketing expert in my family - she probably read all the books on the subject, and the most practical ones she recommends are the following two:

1) Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan and Calvin Jones

Link: http://www.amazon.co.uk/Understanding-Digital-Marketing-Strategies-Generation/dp/0749453893/ref=sr_1_3?ie=UTF8&qid=1387214288&sr=8-3&keywords=digital+marketing+ryan

2) The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, email, and More by Kipp Bodnar and Jeffrey L. Cohen

Link: http://www.amazon.co.uk/The-B2B-Social-Media-Book/dp/1118167767/ref=sr_1_1?ie=UTF8&qid=1387214438&sr=8-1&keywords=the+b2b+social

Image source:  http://www.bettiblue.com/digital-marketing-trends/

As far as my future online marketing strategy concerned, I would like to stick to Benjamin Franklin's advice: "Either write something worth reading or do something worth writing about".