Isn't it remarkable that now even before you start a business, you already have to think about exit strategy? This really worries me, because if you start doing something with the ultimate sole goal of exiting it, can you really enjoy it?
Well, I totally understand that it is awesome if you are lucky enough to build a good brand or/and collect a huge amount of customer data and you can sell it for billions to somebody else. But I still feel a little bit nostalgic about old good times when people wanted to start a business without thinking about exit.
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